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Free shipping in NL/BE with an order from 40

We donate 2 per collar or leash sold to a good cause - read more

Free shipping in NL/BE with an order from 40



Who? What? True? Woof?

Meet the founders:Martijn & Gula

The brand GULA was founded in 2021 by me, Martijn Dorhout Mees (Amsterdam) and my best friend Gula; a two-year-old Vizsla who loves the outdoors but can also sleep for hours. As an active dog, but generally like any dog, Gula loves to run, play and occasionally get dirty... (you know what I mean). This lifestyle is difficult to combine when you, and therefore your dog, love beautiful products.....

It is for this reason that the idea arose to develop dog accessories that are affordable, accessible, durable and, last but not least, good-looking!

All our collars and leashes are made by hand (by me, Martijn.. not Gula) in our studio in Amsterdam. Tested and approved by Gula herself and now available for all four-legged friends!

Did you know that... Martijn grew up in Indonesia. Gula is named after gula merah, which means brown sugar in Indonesian. Fun fact is that the goddess of healing and protector of dogs in Egyptian times was also called Gula!

What our users think of our dog products:

great fire! Eyecatching design and remarkable quality of material with exclusive look and feel, easy to clean and seemingly very durable. We were on the lookout for a distinctive collar for a long while and are now very happy to have found this brand and collection.

Cornelia Traudtner owner of Anoki (Basenji)

Very happy with the Gula collars. I have 2 dogs and I was able to find beautiful color combinations for them both. I like that you can make the collar a bit personal for your dog in this way. What is really nice is that the collars feel and look like real leather, but they are not. I want to buy as few animal products as possible, and try this for my dogs too. The collars are easy to rinse under the tap, so they keep looking beautiful walk after walk! I also like that there is a ring on it, so that when the dog pulls there is less pressure on one point. We are hooked!!

Pien Vismans OWNER or PIP & WILLEM (Poodle & Poodle dachshund mix)

We have a 1 year old Dalmatian named Lola. Lola has a Pink/Orange Gula collar and a matching black leash. That looks great on her!! Both the collar and leash are made of sturdy material, and after a wild walk in the forest or playing with other dogs, rinse and ready for use.

Jimmy & Brigitte Simons OWNER OF LOLA (Dalmatian)


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