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Free shipping in NL/BE with an order from 40

We donate 2 per collar or leash sold to a good cause - read more

Free shipping in NL/BE with an order from 40

Who? What? True? Woof!

Where did it all start?

The brand GULA was founded in 2021 by me, Martijn Dorhout Mees (Amsterdam) and my best friend Gula; a two-year-old Vizsla who loves the outdoors but can also sleep for hours. As an active dog, but generally like any dog, Gula loves to run, play and occasionally get dirty... (you know what I mean). This lifestyle is difficult to combine when you, and therefore your dog, love beautiful products.....

It is for this reason that the idea arose to develop dog accessories that are affordable, accessible, durable and, last but not least, good-looking!

All our collars and leashes are made by hand (by me, Martijn.. not Gula) in our studio in Amsterdam. Tested and approved by Gula herself and now available for all four-legged friends!

Did you know that... Martijn grew up in Indonesia. Gula is named after gula merah, which means brown sugar in Indonesian. Fun fact is that the goddess of healing and protector of dogs in Egyptian times was also called Gula!

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Our brand

Bee GULA , we treat our four-legged friends as worthy companions - both in style and in everyday life. Walk with quality, walk with GULA . We design, manufacture and sell high quality dog products that are built to last. A lifestyle created and designed for both humans and dogs.


Our main belief is that quality and design go hand in hand and must therefore withstand the frequent running, playing, swimming and sleeping of our dogs.

GULA delivers quality and customization for every owner. It fits into the active wear trend and allows people to style their dogs with the best products made with elements and materials they trust.

Our designs

Every dog deserves quality products because to look great you have to feel good. GULA uses the highest quality materials to create collars and leashes that stand the test of time, wear and tear and all weather conditions. The products are resistant to water, mold, rust and even your furry friend's teeth.

In addition, offers GULA diversity for everyone who finds it important to offer their dog what he or she deserves.

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Sustainability @GULA

Sustainability is an important factor for GULA. We strive to process and produce as many sustainable products as possible. In addition to durability, the quality of the material is something we GULA find important. Not only with regard to the quality itself, but also what it contributes to our sustainability goals. That said, functionality and safety remain our top priority for both owner and dog.

Read our product descriptions to learn more about its sustainable properties.

Did you know that all our GULA clothing (for humans) is made of 100% organic cotton. Read more about it on our product page!!

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